How do you know what color lure to select when fishing for bass? Color is a big part of selecting an artificial lure. There are so many choices! How you do make the right decision? Professional bass angler Mike "Ike" Iaconelli talks about 2 main criterion for selecting the right lure color. Mike talks about why different colors are better at different bodies of water, and how you can determine which are best for you at a certain lake. Mike talks about color palettes and what colors best imitates certain categories of natural foriage. Lastly, he talks about how the environmental variables dictate what types of colors you want to select in your bait or lure.