Presentations for different types of bait

Hello,
I have a hard time catching bass at my favorite bass fishing lake which does have a lot of fishing pressure. One thing I have been told is bait presentation can be critical to catching fish in heavy fishing pressure.
So, I want to ask, how should I present different fishing baits to bass, (baits such as: Spinnerbait, Lipless Crankbait, Squarebill Crankbait, Plastic Worms, Senkos, Plastic Swimbaits, etc.)?